The “Today” Woman wants to remain beautiful and natural.
She wants to keep her features but to look more rested.
She wants to slow down and prevent the skin ageing process.
She does not want for it to only be seen, she expects to be told that she glows.
The masculine demand is on the rise.
The ways to treat the men wrinkles are different than the way the women wrinkles are
treated.
Men also try to slow down the skin ageing process and to prevent it.